How We Heal
New Yorkers are finding new ways to heal their minds and bodies. Here's a look at the landscape of alternative medicine in the Big Apple.In the South Ozone Park neighborhood of Queens, a man enters a local reiki center, seeking spiritual treatment for an illness he’s been battling for decades. In Manhattan’s Chinatown, a woman visits an acupuncture clinic, looking for relief from back pain. And in Midtown, a few dozen blocks north, a young man stands inside a glitzy medical marijuana dispensary, hoping to buy a cannabis-based tincture that will alleviate his anxiety.
After finding more conventional methods of treatment — like those offered by hospitals and pharmaceutical companies — did little to help, New Yorkers are finding relief through alternative forms of healing.
Unhappy with the current medical system, more people are venturing outside the mainstream healthcare industry, discovering new ways to deal with life’s maladies — methods that often in reality have ancient roots. Some are seeking treatment for specific physical illnesses and diseases, such as chronic pain and cancer. Others are looking for relief from emotional suffering, such as past traumas and grief. And some simply want a more holistic approach to well-being than an annual doctor’s visit.
Explainer: What do we mean when we say "alternative medicine?"
“Complementary,” “alternative,” “integrative” — there are a number of terms used to describe treatments and therapies outside the realm of conventional medicine. For the purposes of this project, “alternative medicine,” “alternative health,” and “unconventional medicine” are used interchangeably to refer to treatments that fall within this category.
“Conventional medicine” is used to describe the prevailing system of medicine in the United States. It is a system through which “medical doctors and other health-care professionals (such as nurses, pharmacists and therapists) treat symptoms and diseases using drugs, radiation or surgery,” according to the National Cancer Institute. It is also commonly known as “Western medicine” or “allopathic medicine.”
“Complementary medicine” refers to treatments that are done in conjunction with conventional medicine. They include yoga, acupuncture and chiropractic. “Alternative medicine” is treatment used in place of conventional medicine. Included in this category are traditional faith healing systems.
“Integrative medicine” combines both conventional and nonconventional strategies for a more holistic approach to health.
It’s a movement that’s fueling the booming wellness industry, which grew to $4.2 trillion in 2017 from $3.7 trillion in 2015, according to a 2018 report by the Global Wellness Institute, a nonprofit devoted to health and wellness education. Within that industry, traditional and complementary medicines alone, including yoga, meditation and acupuncture, were worth $359.7 billion in 2017, an increase from $199 billion two years before.
But perhaps nowhere else is the alternative health trend more visible than in New York City, where you can choose from a vast array of services, from spiritual healers and acupuncturists to renowned teaching hospitals adding acupuncture to their rosters to practitioners on side streets to “bougie” weed dispensaries along Fifth Avenue. These businesses not only reflect the city’s rich cultural landscape but also demand for a different approach to health care. ‘How We Heal’ is a look at the burgeoning movement of alternative medicine in New York City today.
In Their Words: We went out and posed a question to New Yorkers: "What comes to mind when you think of 'alternative health'?”
Part I
The Rise of Alternative HealthFrom renowned teaching hospitals to unlicensed practitioners on side streets, alternative medicine has become big business, changed popular culture and led many Americans to try new modes of healing.
Acupuncture, once a fringe practice, is now being used in hospitals and covered by insurance providers. Doctors and nurses are working with experts on meditation, naturopathy and reiki to help patients with chronic illnesses while also providing primary care.
The science backing the effectiveness of many alternative methods, however, is limited and controversial. So how do New Yorkers decide whom they’re going to trust with their health? From purchasing a rose quartz crystal for remedying anxiety to ancestral healing practices that engage with spirituality, the face of alternative healing is ever-changing, and so is the science that studies it. Here is a look at the legitimacy of alternative medicine, what is simply taken on faith and how, for some believers, that may just be enough.
A Glossary of Alternative Healing
The array of alternative health forms out there is vast, but here we define a few of the more popular varieties.
Acupuncture
Acupuncture is an ancient Chinese form of healthcare that involves the insertion of thin needles through the skin at strategic points on the body. It is commonly used for pain but is being used more for overall wellness like stress management, migraines, menstrual cramps, back pain and respiratory disorders.
Crystal Healing
Crystal healing is a technique in which crystals and other stones are places on the body to draw out negative energy, cure ailments and protect against disease. Scientific evidence does not show that crystals and gems treat any ailments and most experts consider it a pseudoscience.
Aromatherapy
Aromatherapy is the use of essential oils from flowers, herbs and trees through direct and indirect inhalation as well as directly applied to the skin. The oils can be used for dermatological conditions such as eczema and lupus, and to improve energy, immunity, or digestion, and help alleviate insomnia and anxiety. Scents may have some physiological effects on the body, but evidence of healing properties are limited, and oils must be used carefully, be properly diluted, and can cause skin irritation.
Traditional Chinese Medicine
Traditional Chinese Medicine is an ancient practice that has expanded in China over thousands of years. It includes many practices including acupuncture, moxibustion, Chinese herbal medicine, dietary therapy and tai chi.
Marijuana
Marijuana has been used for a variety of conditions for at least 3,000 years, according to the National Institutes of Health. The FDA has not recognized or approved the plant as medicine but has approved two medications that contain cannabinoid chemicals in pill form, according to the National Institute on Drug Abuse.
Reiki
Reiki is a form of energy healing that dates back to the 1920s in Japan. The therapy involves a Reiki master lightly touching the body or hovering the hands over or alongside the body with intentions to speed healing, reduce pain, and promote deep relaxation.
Naturopathy
Naturopathy combines nature with the “rigors of modern science,” according to the Association of Accredited Naturopathic Medical Colleges. It can integrate dietary changes, stress reduction, herbs and supplements, exercise and psychotherapy.
More People Are Trying Out Alternative Medicine. Here’s Why.
By Nicolette Muro

A patient undergoes cupping therapy, a form of Chinese medicine involving the placement of suction cups on the skin to increase blood flow to the area.
A runner from Manhattan suffering from back pain tries an acupuncturist for the first time right before a big race.
A man in Chinatown struggling with inflammation tries turmeric to help his digestive system.
And a woman from a suburb north of New York City turns to a chiropractor to help with gastrointestinal problems that caused nausea and vomiting for most of her life.
“I get severe pain in my stomach,” said Camey Leandro, 51, a former dental assistant who had to retire after her gastrointestinal problems became severe. “Doctors had me on 15 different types of medications, and three were heavy narcotics,” she said.
“Finally, I had enough,” she said. “I detoxed and started all alternative care.”
These are just a few examples of people — exasperated with Western medicine and fed up with chronic pain — who are incorporating different forms of alternative medicine into their health-care routine.
Many people have begun using holistic approaches, and some hospitals are beginning to incorporate alternative medicine into their training. In an approach known as integrative health, doctors and nurses are working with experts on practices like meditation, acupuncture and reiki at some facilities to help patients with chronic illnesses.
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In Their Words: What alternative treatments are New Yorkers using?
Why Americans Are Turning to Forms of Healing That Aren’t Backed by Science
By Shira Feder

“Faerie oracle cards” and gemstones laid out during a reiki session at Blue Star New York.
At New York City’s Rock Star Crystals, customers rummaged through some of the hundreds of crystals for sale, ranging in price from 5 cents to over $10,000.
The shop, which bills itself as a “metaphysical store specializing in crystal healing and gemstone healing,” sells everything from baby onyx chips to a 100-pound smoky quartz cluster.
One customer fiddled with black shungite stones, believed to protect from the electronic magnetic fields emitted by electronic devices, while another, hoping to relieve stress, hovered near the display of rose quartz stones.
“What do you have for good luck?” still another customer asked, before being led to purple amethyst crystals.
Like the patrons at Rock Star Crystals who believe the stones can assist them physically and spiritually, many people are looking for ways to heal beyond conventional forms of medicine. Some turn to reiki, a touch-based therapy focused on energy pathways or acupuncture, which uses needles to alleviate pain and to treat various conditions.




Healing Hands: “Some offices will market themselves as a cure for this and that, but I don’t believe in that line of promising. I’m not promising anything. All I know is I’m going to give you chiropractic to allow your body to work properly,” said Adam Lamb, a chiropractor at Lamb Chiropractic, a clinic on Madison Avenue.
Some medical experts say the belief in those healing methods and others are fueled by the placebo effect. Researcher Luana Colloca, editor of the 2013 book “Placebo and Pain,” defined the phenomenon as an improvement in health due, in part, to belief in the treatment itself.
Paul Dieppe, a health and well-being professor at the University of Exeter Medical School in England, said that effect shouldn’t be taken lightly.
“What people say about a lot of these alternative treatments is, ‘Oh, they’re just a placebo effect,’” he said. “We should harness that effect and use it alongside alternative or conventional therapy rather than being critical.”
Dieppe says the placebo effect is all about patient-practitioner relationships. If a patient feels that their pain will be believed and their voices will be heard, he reasons, they are more likely to assume there will be a good outcome and feel better.
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When Alternative Becomes Complementary: Integrative Health in NYC Hospitals
By Annie Todd and Deirdre Bardolf

The Tia Clinic in the Flatiron District in Manhattan blends conventional health care with alternative healing methods such as naturopathy, meditation and acupuncture. (Photo by Kezi Ban/Blonde Artists, courtesy of Rockwell Group)
On the surface, the Morrison Center in Murray Hill in Manhattan looks like a typical doctor’s office. Nurses bustle around in blue scrubs, patients check in at the front desk and the phone rings off the hook.
But a closer look reveals signs of just how different the center is: A bonsai tree sits in the center of the waiting room, bamboo stalks are propped up in the corner, and soft lights, natural wood and stone furbish the center with a spa-like energy.
Doctors don’t prescribe pills or order surgery, either.
“The one other thing that we give is hope,” said Dr. Jeffrey Morrison, who opened the clinic in 2002.
Hospitals and clinics across New York City, like the Morrison Center and the newly opened Tia Clinic, are blending conventional health care with alternative methods to provide a more holistic approach to the ailments and pains plaguing many New Yorkers. At these facilities, doctors and nurses work with experts on meditation, acupuncture, naturopathy and reiki to help patients with chronic illnesses while also providing primary care. It’s known as integrative health.
"The one other thing we give is hope."
Audio PlayerAt four major hospitals in the city, medical students are also learning how to use alternative treatments in their practice. Dr. Robert Schiller, the chief medical officer at the Institute of Family Health at Mount Sinai, has been using integrative therapies for decades.
“This is one of the things I was attracted to from the outset, figuring how to bring a lot of these techniques in,” said Schiller, who is also vice chairman of Family Medicine and Community Health at the Icahn School of Medicine.
Homeopathic treatments, acupuncture, hypnotherapy and other mind and body work are some aspects of patient treatment, according to Mount Sinai’s website. A 2018 study from the Mayo Clinic found that integrative treatments like these are effective in reducing patient pain in the hospital.
At the Morrison Center, patients typically come in three times a month for the whole treatment.
“We love it when patients come back and say they’re thrilled with the first set of recommendations,” said Morrison.
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Part II
From Free Reiki to Bougie Weed: The Business of Alternative MedicineNew York City is a mecca of alternative medicine. From Chinese herbalists in Manhattan to reiki masters in South Ozone Park, Queens, many have roots in the ethnic traditions brought by immigrants who continue to use the traditional healing practices of their home countries. There are Chinese herbalists in Queens, Caribbean-Latino botanicas in the Bronx and African-American spiritual healers in Brooklyn. And as public awareness of traditional and ethnic healing practices grows, entrepreneurs have taken note, repackaging once traditional remedies into luxury experiences for a more affluent clientele. New York is also home to spa-like naturopathy clinics and sleek marijuana dispensaries that look more like tech stores than spaces offering holistic treatments.
From the spiritual to the traditional, the $5 herbal concoctions in Flushing to $9 coffees laced with CBD oil, these practices reflect the city’s rich cultural landscape and the demand of residents willing to embrace a range of alternative treatments.
Global market value of traditional and complementary health, in billions of dollars
Number of "alternative medicine" businesses in New York City, according to Yelp
In Their Words: Alternative Medicine Providers Talk About Their Practice
In Ozone Park, the Healing Is Free
By Henna Choudhary

Blue Star New York, a holistic center in Ozone Park, Queens, offers a range of healing modalities, from reiki to qigong, at little to no cost.
Dressed in white from head to toe, Anupriya Lorick raises her arms toward the ceiling. In front of her, seven men and women sit peacefully in a semicircle of folding chairs. Light streams into the studio through a glass door, casting a single ray of sunshine on the mint-green walls decorated with photos of spiritual gurus, chakra charts and Hindu deities.
Angel figurines, scented candles and religious and cultural symbols from a gong to a bronze sculpture of Shiva, the Hindu god, are perched atop altars throughout the room. An embellished gold cloth laden with oracle cards and gemstones rests in the center.
“Allow the energy to guide you,” Lorick says as the men and women gently move their hands back and forth inches away from their bodies. They are practicing reiki, a touch-based healing technique said to help release stress and tension accumulated throughout daily routines.

Anupriya Lorick facilitates weekly reiki sessions at Blue Star.
The reiki class is one of several spiritual healing modalities offered for free, or with a voluntary donation to Blue Star Center of New York, a wellness center tucked away in residential South Ozone Park, Queens. The center — a branch of spiritual guru Sri Vasudeva’s international nonprofit, dedicated to holistic human development and community service — is among the wide range of facilities, from renowned teaching hospitals to spiritual healers on side streets, catering to New Yorkers who are looking for alternative forms of medicine and self-care.
“Even in a day that flows, usually there’s some form of stress somewhere,” said Yadira Carvajales, a graphic designer and bookkeeper who has been attending Blue Star’s classes for several years. “I’ve had headaches and felt sick and just walking into this space clears my auric field and it goes away. I don’t need medication,” she said.
Lorick founded the center after attending a 1997 workshop with Vasudeva. The center began with several of Vasudeva’s devotees gathering in living rooms to practice meditation. As a long-time resident of Ozone Park, Lorick noticed a lack of holistic treatment centers, pushing her to open one in her own neighborhood in October 2007.
Now, the center offers a selection of free wellness and spiritual sessions, including reiki, qigong — a martial art related to tai chi — interfaith fellowship, yoga and meditation retreats. Roughly 15 core members and locals drop-ins, mostly of Indo-Caribbean and Latin American descent, first became aware of the center by word of mouth.

Blue Star’s members say the practice has brought them relief in many ways.

Reiki is a healing technique, originating in Japan, based on the concept that practitioners can shift healing energy into another being or within themselves to activate natural healing processes of the body, restoring physical and emotional well-being.
“There’s a saying in reiki that it’s not that you find reiki, but reiki finds you,” said Anupriya Lorick, who is the vice president of Brookdale Hospital Medical Center’s human resources department by day and a certified reiki practitioner on evenings and weekends. “I think reiki offers people a different way of seeing their life and responding to their life, and as a result they naturally become healed,” she said.
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How One Controversial Cannabis Company Is Cashing In on Marijuana
By Chase Brush

MedMen, a high-end dispensary along Fifth Avenue, is one of the fastest-growing medical marijuana startups in the industry.
On Manhattan’s Fifth Avenue, in one of the top shopping districts in the world, passersby stop to study one storefront in particular. Sandwiched between a GNC vitamin shop and a Middle Eastern bakery, its glass and stone facade sets it apart.
Inside, rows of display counters showcase translucent gel capsules, small bottles of liquid and pen-like devices. Tablets atop the counters allow customers to explore details about each product, including cost and intended use. Sales associates in bright red T-shirts and hoodies stand nearby, ready to provide assistance.
To some visitors, the slick interior and hyperattentive employees recall the energy of an Apple store or cosmetics counter. But this is not your typical Fifth Avenue boutique. It’s MedMen, a cannabis retail company trying to bring marijuana into the mainstream.
“We really want to normalize and destigmatize cannabis,” said David Velazquez, a MedMen sales associate. “That’s what this place is all about.” He points to a large poster on the wall, which features an elderly woman above text that reads “Grandmother Stoner,” though the word “stoner” is crossed out.



Luxury Weed: At MedMen, rows of display counters showcase translucent gel capsules, small bottles of liquid and pen-like devices. All contain THC, the psychoactive component of cannabis.
As the business of alternative healing booms, it’s probably no surprise that the industry has come to cater to both the budget client and the affluent customer. On one end, small businesses and community providers offer their services and products to budget-conscious buyers seeking relief from everyday ailments. In New York, residents have bountiful access to a wealth of affordable alternative health sources, from botanicas to health clinics.
On the other end of the spectrum, larger companies have taken advantage of the global trend toward personal wellness and tapped into a luxury market for alternative healing products and practices. The health and wellness juggernaut Goop, owned by Gwyneth Paltrow, is a prime example: It has built its business on endorsing and offering advice on nontraditional medicines and practices, from reiki to yoni eggs. In New York, residents can also pay premium prices for a higher-end form of alternative healing.
Projected value of North American marijuana market in 2025, in billions
Tons of weed consumed by New Yorkers in 2018
MedMen —which recently partnered with Goop on a series of events and collaborations — fits in the latter category. As a publicly traded company in the U.S. and Canada now valued at over a billion dollars, it’s emerged as one of the largest players in the cannabis industry, with 19 manufacturing and retail spaces across five states, including New York, where it holds one of 10 licenses to operate medical marijuana dispensaries. Its mission, according to the founders, is to change public perception of the drug, transforming it from taboo to trendy.
To that end, the California-based company launched a high-profile advertising campaign last year, spending $4 million to put up billboards in tony Los Angeles neighborhoods and to hire filmmaker Spike Jonze to direct a commercial titled “The New Normal.”
This branding is on display in the company’s Fifth Avenue flagship location, which opened in April 2018. The store offers a sleek and stripped-down shopping experience, allowing customers to examine displays of tinctures and lotions at their leisure. The products are grouped into several different categories and are color-coded by strain, including green for “Wellness,” yellow for “Awakea” and purple for “Calm.” Pricing, even for medical marijuana, can be steep: a “LuxLyte” vape pen containing 190 milligrams of THC sells for $86, while a dropper containing 140 milligrams goes for $53.
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Reporters
Editors
Annie Todd (Head of Research)
Deirdre Bardolf (Copy Editor)
Henna Choudhary (Social Media)
Nicolette Muro (Social Media)
Visual Producers
Web Producers
Project Manager
Faculty Advisers
Michelle Higgins
Wil Cruz
Christine McKenna
Katie Zavadski